Overview
Services
Designer
, Production Coordinator
, Creative Director
Approach
Researched craft history, denim culture, and sustainability cases.
Designed five distinct looks inspired by the versatality of denim and the potential of Block Print as a global fabric.
Designed different aesthetics for each look- from casual everyday wear, to power suits, party-wear, streetwear, chic, and beach looks.
Built detailed tech packs for production feasibility.
Developed a client persona (20–35, global, conscious consumer) to anchor design decisions.
Styled the collection with playful, youthful direction to emphasize versatility and modernity.
outcomes and impact
Produced a five-look sustainable collection blending traditional block printing with denim innovation. Showcased how Indian craft can be elevated internationally through conscious, contemporary design — bridging cultural heritage and global fashion trends.
