Overview
Services
Marketing Strategy
, Market Research
, Visual Merchandising
Approach
Researched Hermès' history, past themes, and creative territories and proposed a cohesive 2026 theme.
Mapped global cultural, luxury, and sustainability trends to identify narrative opportunities.
Explored new products: sneakers, textiles, sustainable PetitH products.
Designed and built window display models based on the selected theme.
Produced motion media video to illustrate how it could extend into digital platforms.
Created profesional level presentation pitches to present in front of brand stakeholders.
outcomes and impact
Delivered a proposed Hermès 2026 theme that was deeply rooted in heritage yet responsive to cultural shifts, expressed across multiple formats. Expanded the maison's creative scope into sneakers, fabrics, and sustainable craft. Demonstrated how a single theme could connect retail, digital, and storytelling ecosystems. Showcased a research-to-concept pipeline balancing rigorous analysis with creative execution, a model for future brand evolution.
