Overview
Services
Beauty Strategy & Creative Direction
, Marketing Planning
, Financial Analysis
Approach
Conducted extensive research on Asian beauty markets, consumer psychology, and gifting behavior to validate the market fit for advent calendar.
Positioned Valentine’s Day, as the launch moment for the subcontinent, where gifting is relationship-driven and beauty categories perform strongly.
Designed a collectible, art-led calendar using Murakami’s signature motifs.
Built a 360° marketing plan with influencers, retail partners, pop-ups, and digital storytelling to drive hype, unboxing culture, and shareability.
Conducted financial modeling to test pricing, margins, and projected revenue, ensuring the launch was both culturally relevant and commercially viable.
Benchmarked against global competitors to justify product mix and pricing.
outcomes and impact
Delivered a comprehensive launch strategy that fused luxury fashion, contemporary art, and beauty into a single collectible experience. Positioned Louis Vuitton Beauty as culturally resonant in the Asian subcontinent and introduced a scalable model for future art-led, limited-edition beauty collaborations that drive both exclusivity and profitability.
