Marine Serre Supply Chain

2024

Overview

Marine Serre, renowned for pioneering upcycling, aimed to enter the sustainable swimwear market, projected to reach $32B by 2028 (7.4% CAGR). The goal was to design a feasible, sustainable, and profitable supply chain model for this launch.

Marine Serre, renowned for pioneering upcycling, aimed to enter the sustainable swimwear market, projected to reach $32B by 2028 (7.4% CAGR). The goal was to design a feasible, sustainable, and profitable supply chain model for this launch.

Services

Supply Chain Planning

, Allocation and Distribution

, Product and Market Research

Approach

  • Researched luxury swimwear trends and sustainability insights, as well as. adetailed research on the brand Marine Seere, its products, designs, vales.

  • Evaluated eco-friendly materials (ECONYL®, Recycled Polyester, Tencel, PYRATEX®).

  • Selected Portugal as a manufacturing hub for quality, cost efficiency, and sustainability incentives.

  • Designed hybrid production: build-to-stock for core styles, build-to-order for regenerated swimwear.

  • Developed cost, inventory, and logistics strategies to ensure feasibility and sustainability.

outcomes and impact

Proposed a scalable and profitable supply chain enabling Marine Serre to launch luxury sustainable swimwear at competitive pricing, with a clear roadmap from materials to consumer. Reinforced the brand’s sustainability and upcycling DNA, opened a new revenue stream in a fast-growing category, and demonstrated the feasibility of luxury sustainable swimwear in the market.

2024

Marine Serre Supply Chain